Below features a general list that applies to what is expected from a PR professional in the industry. This is what I delivered when working with Word Of Mouth, an Italian architectural company based in Bali Indonesia.
Social media
Regular Facebook, Twitter, Linkedin updates (product specials/news, projects pertaining to the company &events). Look after Trip Advisor account and respond to reviews.
Online press
Select websites/design blogs to contact with the employers/company projects.
Monitor company website generally – website stats, what other websites they feature on.
Print publications
Approaching new publications with the companies work/projects.
Follow up with journalists to find out publication dates (and ensure we receive a copy).
General
Write press releases for completed projects (describing project and details).
Respond to press requests, sending appropriate info.
Answering/co-ordinating questionnaires sent by press.
Keeping an updated profile of the company press features.
Update website with new projects/events.
Co-ordinate marketing/press interest for WOM events.
Marketing
Prepare advertising campaigns/look-book (or whatever marketing package the company wants you to be involved in).
Approach galleries/stores with the companies product.
Additional info:
Knowledge of design blogs/publications.
Knowledge of photoshop/illustrator/indesign.
UNDERSTANDING THE SCOPE OF WORK
Social media
Regular Facebook, Twitter, Linkedin updates (product specials/news, projects pertaining to the company &events). Look after Trip Advisor account and respond to reviews.
Online press
Select websites/design blogs to contact with the employers/company projects.
Monitor company website generally – website stats, what other websites they feature on.
Print publications
Approaching new publications with the companies work/projects.
Follow up with journalists to find out publication dates (and ensure we receive a copy).
General
Write press releases for completed projects (describing project and details).
Respond to press requests, sending appropriate info.
Answering/co-ordinating questionnaires sent by press.
Keeping an updated profile of the company press features.
Update website with new projects/events.
Co-ordinate marketing/press interest for WOM events.
Marketing
Prepare advertising campaigns/look-book (or whatever marketing package the company wants you to be involved in).
Approach galleries/stores with the companies product.
Additional info:
Knowledge of design blogs/publications.
Knowledge of photoshop/illustrator/indesign.
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